How to Define Your Audience So That You Can Create Digital Art Photography That Sells

Once you have given yourself the title of a photographer, you must decide who your audience is going to be. Your audience could even be simply you. There is nothing wrong with creating art for your own enjoyment.

You may be looking at selling your photos. If this is the case, there are countless markets for photography. You can sell your art in the name of advertising for restaurants or businesses or you can sell your art to an audience who appreciates the beauty of what you photograph.

The possibilities are actually endless and it may even take creativity on your part to think of how to apply your art. Once you decide what kind of photographer you are, you must determine what kind of people would be interested in your photography. For example, a room full of scientists will not buy many photos of yours if you take pictures of boxing matches. This process of deciding who to sell your work to is what defining your audience essentially is.

You may still ask, how do I define my audience? If this is you, consider the following things:

- Does your audience like action? Busy city landscapes? Natural beauty?

- Does your audience collect anything in particular? (This can be very helpful)

- What kind of political or religious traits does your audience possess?

- Where is a likely location that your audience will buy your art?

- What is the price range that your audience will be willing to spend on your art?

Once you have a clear picture of your likely audience, consider what interests them. Maybe if your audience is upper class and they collect pricey antiques, you should offer a way to add to their collection through your artwork in an affordable way.

Choosing Subject Matter

The only thing that should decide what and how you photograph should be taken is your audience. What is it that you need to photograph? Do you need to get a plane ticket to take pictures of things that you cannot find locally? Do you need to drive a few miles from your house to take pictures of a nearby park? Whatever it is, it should be in line with what your audience treasures.

You may even want to start where you are sitting or even look out your front yard to find art that maybe you have not noticed in the past.